Terms & Conditions / Privacy Policy

Last updated: July 25th 2026 · These Terms govern all services provided by Make It Unfair (“we,” “us,” “the Agency”) to any client (“you,” “Client”). By purchasing any service, you agree to them. Section 18 contains our Privacy Policy and SMS Messaging Terms, which apply to anyone who opts into our text messages.

1. Services & Plans

We provide video content creation, advertising creative, media buying, funnel construction, CRM setup and management, and related marketing services, delivered as ongoing plans or one-off purchases as set out in your written plan confirmation. The plan you purchase defines the services included; anything not listed in your plan is not included. Current plan contents and prices may change for new billing cycles with at least 30 days’ notice.

A “creative” means one unique video concept — scripted, produced, and edited. Reformatted versions of that concept for different platforms (e.g., TikTok, Reels, Facebook, YouTube) are included with the creative and do not count against your monthly total.

2. One-Off Videos

3. Billing & Cancellation

Monthly plans bill in advance on a recurring basis and continue month to month until cancelled.
Full-stack plans (“The Whole Machine”) carry a 90-day minimum term, reflecting the build-out of funnels, CRM, and campaigns. After 90 days, they continue month to month.
Cancel any month-to-month plan with written notice (email is fine) before your next billing date. Cancellation takes effect at the end of the paid period; we don’t prorate partial months.
Late or failed payments may result in paused work, paused ad campaigns, and withheld deliverables until the account is current.

4. The Money-Back Promise

If we fail to deliver the specific deliverables scoped in your written plan (e.g., the number of creatives per month), you may request a refund of fees paid for the affected period. The promise covers delivery of scoped work — it is not a guarantee of views, leads, revenue, or other performance outcomes, which depend on factors outside our control (see Section 13). Refund requests must be made in writing within 30 days of the affected billing period. Ad spend paid to third-party platforms is never refundable by us (see Section 8).

5. AI Clone & Likeness Rights

If your plan includes an AI clone or AI-generated likeness:

The clone is optional. No plan requires you to have one; we build it only with your written consent.
You grant us a license to use your name, image, voice, and likeness solely to create and operate your AI clone for your own marketing content. We will never use your clone or likeness for any other client, for our own promotion (beyond portfolio rights in Section 6), or for any purpose you haven’t approved.
You may revoke clone consent at any time in writing. Upon revocation or termination, we stop producing new clone content and, at your request, delete the clone model and source materials within 30 days, except copies we must retain for legal or backup purposes (which remain unused).
Content already published before revocation may remain published unless you request removal of content under our control.
You represent that you have the authority to grant these rights, and that any other person appearing in your content has consented to appear.

6. Content Ownership & Portfolio Use

Upon full payment, you own the final delivered videos and may use them in your own marketing indefinitely, including after cancellation.
We retain ownership of our pre-existing materials, templates, processes, working files, and know-how used to produce your content.
You grant us a perpetual, non-exclusive right to display delivered work in our portfolio, showroom, case studies, and marketing. If you’d prefer specific work stay private, tell us in writing and we’ll exclude it.
Third-party elements (stock footage, music, fonts) are licensed per their own terms, which may limit certain uses (e.g., broadcast). We’ll flag any material limits that apply to your deliverables.

7. Creative Content & Parody

Our creative style includes humor, satire, and parody of familiar entertainment formats. We produce original content and do not copy protected footage, music, or scripts. You have final approval on every deliverable before it’s published (see Section 10), and by approving content you accept its creative style and tone. If any concept makes you uncomfortable for brand, legal, or professional-ethics reasons (e.g., attorney advertising rules, medical advertising regulations), tell us — compliance with industry-specific advertising rules that govern your profession is your responsibility, and we’ll revise concepts to meet requirements you identify.

8. Ad Spend & Third-Party Platforms

Plan fees cover our services. Ad spend paid to platforms (Meta, Google, TikTok, YouTube, etc.) is separate, billed directly to your payment method on those platforms, and set by agreed budget.
We don’t control third-party platforms. Account restrictions, policy changes, outages, algorithm changes, or ad disapprovals imposed by platforms are outside our control and don’t constitute a failure to deliver.
Where we manage accounts on your behalf, you remain the owner of your ad accounts, pages, and profiles, and we’ll maintain your admin access at all times.

9. Client Responsibilities

Provide accurate business information, brand assets, access, and approvals we reasonably request, within a reasonable time.
Ensure claims you ask us to make about your business (pricing, offers, credentials, results) are truthful and substantiated.
Maintain any licenses or certifications required to operate and advertise in your industry.
Delays in providing materials or approvals may delay deliverables without reducing fees.

10. Revisions & Approvals

Each creative includes up to [2] rounds of revisions. Additional rounds or changes in creative direction after approval may be billed at our then-current rates or count against your monthly creative total. Deliverables are considered approved if you approve them in writing or if you publish them. If we don’t receive feedback within [5] business days of delivery, the deliverable is deemed approved so production can stay on schedule.

11. Market Exclusivity

Where we offer exclusivity (one business per industry per market), the covered industry and geographic market will be defined in your plan confirmation. Exclusivity applies while your qualifying plan remains active and paid, and ends upon cancellation or downgrade below the qualifying tier.

12. Confidentiality

Each party will keep the other’s non-public business information confidential and use it only to perform under these Terms. This doesn’t restrict information that is public, independently developed, or required to be disclosed by law.

13. No Guarantee of Specific Results

Marketing outcomes depend on your market, offer, pricing, sales process, seasonality, platform behavior, and factors outside anyone’s control. Statistics and case studies we publish describe past results for specific clients and are not promises of your results. Except for the Money-Back Promise in Section 4, all services are provided “as is” without warranties of any kind, express or implied.

14. Limitation of Liability

To the maximum extent permitted by law, our total liability for any claim arising out of the services is limited to the fees you paid us in the three (3) months preceding the claim. Neither party is liable for indirect, incidental, consequential, or punitive damages, or for lost profits or lost business, even if advised of the possibility.

15. Indemnification

You agree to indemnify us against claims arising from: materials or information you provide; claims about your business you asked us to make; your products or services; or your violation of laws or industry advertising rules applicable to your profession. We agree to indemnify you against third-party claims that our original creative work (excluding materials you provided) infringes their intellectual property.

16. Termination

Either party may terminate for material breach if the breach isn’t cured within 15 days of written notice. We may suspend or terminate immediately if your account is delinquent or if you ask us to produce unlawful or deceptive content. Upon termination: you keep delivered, paid-for work; we deliver any completed work already paid for; unpaid amounts for work performed remain due; and clone deletion rights in Section 5 apply.

17. General Terms

Governing law: These Terms are governed by the laws of the State of [Arizona], and disputes will be resolved in the courts located in [Maricopa County, Arizona].
Changes: We may update these Terms; changes apply to billing cycles that begin after the update is posted.
Entire agreement: These Terms plus your plan confirmation are the entire agreement and supersede prior discussions. If they conflict, the plan confirmation controls.
Assignment: Neither party may assign this agreement without the other’s consent, except to a successor in a sale of the business.
Severability: If any provision is unenforceable, the rest remain in effect.
Force majeure: Neither party is liable for delays caused by events beyond reasonable control.

18. Privacy Policy & SMS Messaging Terms

Make It Unfair respects your privacy. By opting into our SMS messaging service, you agree to the following terms regarding how we handle your data:

1. Data Collection: We collect your name, email address, mailing address, and mobile phone number when you sign up for SMS updates. This information is collected via our website contact forms, email, phone, service agreements, or purchase and scheduling systems.
2. Data Usage: We use your data solely to send you the text messages you have consented to receive, which may include informational messages (appointment and delivery updates, account notices) and, where you have opted in, marketing and promotional messages about our services.
3. Data Security: We protect your data with secure storage measures to prevent unauthorized access.
4. Data Retention: We retain your information as long as you are subscribed to our SMS service. You may request deletion at any time.
5. MESSAGE AND DATA RATES MAY APPLY. Your mobile carrier may charge fees for sending or receiving text messages, especially if you do not have an unlimited texting or data plan.
6. Message Frequency: Messages are recurring, and message frequency varies.
7. Help & Stop: Contact Make It Unfair at 844-UNFAIR-ADS or jeff@makeitunfair.com for HELP or to STOP receiving messages.
8. Opt-Out: You can opt out of the SMS list at any time by texting, emailing, or replying STOP or UNSUBSCRIBE to jeff@makeitunfair.com or 844-UNFAIR-ADS. After unsubscribing, you will receive a final SMS to confirm you have unsubscribed, and we will remove your number from our list within 24 hours.
9. Help Keyword: You can send HELP for additional assistance, and you will receive a text including our phone number, email, and website. We are here to help you.
10. Carrier Non-Liability: Carriers are not liable for any delayed or undelivered messages.
11. Non-Sharing Clause: Mobile information will not be shared with third parties/affiliates for marketing or promotional purposes. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties or affiliates. Information sharing to subcontractors in support services, such as customer service providers, is permitted.

19. Contact

Questions about these Terms: jeff@makeitunfair.com or 844-UNFAIR-ADS.

This document is a template and not legal advice. Have it reviewed by a licensed attorney in your state before relying on it.